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Culture Shock

Marketing and The Music Industry Panel Discussions (11/15)

Curious about what actually happens in the music industry? Do you think that it’s just some ambiguous entity that just seems to spit out music? All your questions and more will be answered this Saturday (11/15)!

The Music Industry Networking Club and the Union Board proudly present Marketing and The Music Industry: panel discussions with industry experts. The conference will feature panelists from Pitchfork Media, Midpoint Music Festival, Consequence of Sound, Asthmatic Kitty, Fashion Meets Music Festival, Nuvo Magazine, and keynote speakers Ben and Chris Swanson co-founders of The Secretly Group.

Keynote Speakers Ben and Chris Swanson founded The Secretly Group which operate the record labels Secretly Canadian, Jagjaguwar, and Dead Oceans. That may mean nothing to you, but this might, Bon Iver, Foxygen, Dinosaur Jr., Major Lazer, The Tallest Man on Earth, The War on Drugs, and many other great artists are all signed under one of these labels. Come get some insight, possibly personal stories on these great artists, and helpful tips from these guys (they know what they’re doing).



The conference will take place in the Whittenberger Auditorium in the Memorial Union. Registration will begin at 11 PM and go till noon, the conference will begin promptly at noon. The panelist’s discussion will go till 4 PM and speakers will cover topics from event management, media, and ins and outs of the industry. The experts will gladly answer any questions you may have, so come prepared, and remember no question’s a bad question (especially in this highly secluded industry)!

Also, come hungry because lunch will be served along with the event! And guess what? The event’s free for all IU students with a valid IU ID. Not a student? Just bring 5 bucks and you’ll get to hear the discussion and have lunch.

Wait there’s more, after the conference the Music Industry Networking Club with the help of Winspear will be throwing an after party at The Bishop. Bring your ticket to The Bishop after the conference and you’ll get free admission to see Thunder/Dreamer and Peter Oren. The show goes from 4 till 7 so come hang out and possibly get a chance to talk to some of the panelists in a more personal setting.


\What else could you want from your Saturday afternoon? You’ll gain firsthand knowledge of the music industry, free lunch, a free concert, and possibly some one on one time with professionals. I can’t possibly think anything else willing to offer you that much, FOR FREE. Hope to see you all this Saturday at noon!

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