In a world where all we hear about are Lamborghinis, bottle service, and jewelry that costs more than a semester at IU, Lil Dicky has become a rap revolutionary. Collaborating with Fetty Wap and, quite ironically, Rich Homie Quan, Dicky produced an anthem all college kids who are balling on a budget will relate to, but he then he took it to another level: he created an incredible rap video for “$ave Dat Money” for absolutely no money.
Since the song is all about pinching pennies, and most of Dicky’s fame has come from his hysterical music videos, the concept of this video was hilarious and fitting. In the video, we see Dicky traveling around Beverly Hills, knocking on doors and asking to borrow houses, asking to borrow exotic cars, and asking to board yachts for just 15 minutes at a time, until Dicky gets every key puzzle piece to creating a stereotypical rap video for no money at all.
When the video was released Thursday, I was skeptical, but as a connoisseur of quality music videos in a world where MTV is dead, I hooked my computer up to our dorm TV and my roommate and I had a “$ave Dat Money” screening. I was the furthest thing from disappointed. Aside from the production value being incredible for something produced with less money than I currently have in my wallet, the plethora of celebrity cameos seen in the video were jaw dropping. Dillon Francis, Tom Petty, and IU’s own Mark Cuban all appeared in the video singing along to the catchy chorus. T-Pain even appears in the video via text message and lets Lil Dicky use his video shoot like it’s his own. The antics pulled off in this video are the product of Dicky’s innocent face, smooth talking, and stroke of genius and it all works together in a charmingly funny manner.
Personally, this video is one of my favorites rap videos since Kanye’s “Runaway” movie, because the concept paired with the support received in both the making of the video and the release of it are incredible. (Even Playboy reached out and told Dicky they wished he would have stopped by the mansion and recorded a bit there.) I hope this video serves as inspiration for every kid recording a video for their favorite track off their “fire mixtape” filmed by the kid that sits next to them in media class to do big things.